DWTC and Informa team up to create global MICE powerhouse

Dubai World Trade Centre (DWTC) and Informa Group have announced a strategic partnership to create a global leader in exhibitions and event management, with operations spanning the Middle East, South Asia and Africa.

The partnership will form a new company, Informa International, set to launch by the fourth quarter of 2025.

Headquartered in Dubai, the new entity will serve key markets for Meetings, Incentives, Conferences and Exhibitions (MICE) while expanding its major event brands globally.

The move supports Dubai’s goal of increasing the MICE sector’s contribution to the economy, aiming for AED 54 billion annually by 2033.

Informa International will manage over 40 high-profile events, including Gulfood, GITEX, and the Dubai Airshow. The partnership will also expand DWTC’s brands into high-growth markets in Asia, Europe and Africa, while reinforcing Dubai’s position as a global business hub.

With this collaboration, both DWTC and Informa plan to tap into the fast-growing B2B events market, driving sustainable economic growth and expanding Dubai’s infrastructure with projects like the Dubai Exhibition Centre.

Informa Group, a FTSE-100 company and international market leader in Live B2B Events, B2B Digital Services, and Academic Markets, has operated in the UAE for more than 25 years, focusing on B2B events.

DWTC has been a leader in B2B Events in the UAE for more than four decades. It owns and operates the two major venues in Dubai, the Dubai International Convention and Exhibition Centre, and the Dubai Exhibition Centre.

Dubai World Trade Centre and Informa Group have formed a partnership to launch a global leader in exhibitions and event management under the name “Informa International,” serving the Middle East, South Asia, and Africa markets. The new company, headquartered in Dubai, will be… pic.twitter.com/MO9UpWBLvs

— Dubai Media Office (@DXBMediaOffice) March 6, 2025