Retailers in the region are shifting their emphasis to the consumer experience rather than concentrating on footfall in an attempt to increase sales.
They're also concentrating on a range of other measures to revitalise the shopping journey.
That's the finding from a new report conducted by PWC.
Norma Taki, Consumer Markets Leader at PwC Middle East, explains what else retail CEO's are focusing on in the changing retail environment that we now have.
ADNOC and partners to develop mega gas project
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Bank fined AED 20 million for repeated regulatory failures
The UAE Central Bank (CBUAE) has fined a branch of a foreign bank AED 20 million for repeated failures in its anti-money laundering and counter-terrorism financing controls.
UAE announces Retail T-Sukuk subscription details
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Dubai tops global greenfield FDI rankings fifth year in a row
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Tata Electronics hit by cyber breach claiming to expose Apple, Tesla trade secret
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The UAE has expanded its visa on arrival scheme to nationals of Indonesia, the Philippines, Vietnam, Thailand, Kenya, and South Africa.
Dubai will soon have the "world's first AI designed park" as part of a host of innovative projects planned for the city, announced His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai's Crown Prince and the UAE's Deputy Prime Minister and Defence Minister.
The Ministry of Education has launched a strategic initiative aimed at enhancing the efficiency of operations and services, powered by artificial intelligence.
