Brad Pitt followed in the footsteps of his Hollywood friend and Nespresso star George Clooney by becoming a brand ambassador for coffee machine maker De' Longhi.
The Italian domestic appliances company said it had launched a global campaign for its home espresso coffee machines with a video directed by La La Land's director Damien Chazelle and starring Oscar-winning actor Pitt.
Clooney, who is a long-standing friend of Pitt's, has for many years been the advertising front man for Nestle's premium coffee brand Nespresso.
"Our Group has experienced extraordinary growth in recent years and the segment of espresso coffee machines for households has taken on a central role in this expansion," De' Longhi Chief Executive Massimo Garavaglia said in a statement.
De' Longhi reported a double digit growth in revenues last year as people staying at home during lockdowns boosted demand for coffee machines, cooking aids and air conditioners.
Espresso coffee machines for households count for more than half of De' Longhi turnover.
"The investment planned for this campaign is an integral part of the accelerating strategy on marketing and communication activities implemented in recent years," Garavaglia added.
Matt Damon calls 'The Odyssey' the most challenging film of his career
Prince Harry and others lose privacy lawsuit against Daily Mail
Taylor Swift defeats Florida poet's plagiarism lawsuit
Dior beats Chanel to dress Taylor Swift for wedding of the decade
It's a love story: Taylor Swift and Travis Kelce are married
