Nearly half of parents in the Middle East admit to breaking road safety rules when they feel they’re not being watched.
That's according to a new survey by YouGov, which showed that 44 per cent of parents admitted to illegal on-road behaviours, with 43 per cent saying they were most likely to do so when they are in a hurry.
Forty per cent also admitted to making phone calls or checking social media while driving with children.
The ‘Eyes on You’ survey, which involved 1,869 parents across the UAE, Saudi Arabia, Kuwait and Lebanon, is part of a campaign run by INFINITI Middle East to shed light on parent’s on-road behaviours and the impact these have on their children.
"These survey results are a reminder to parents that their bad on-road behaviour does not go unnoticed and is, in fact, being witnessed and eventually mimicked by the most important audience imaginable their children," said Markus Leithe, Managing Director, Middle East, INFINITI.
The campaign is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for 100,000 population by 2021.


UAE join 7 nations in condemning Israeli rejection of Gaza peace plan
UAE gives motorists chance to reduce black points on 'Accident-Free Day'
683 tonnes of aid enter Gaza Strip under UAE's Operation Chivalrous Knight 3
Museum of Illusion announces permanent closure in Al Seef
Gargash: ADNOC tankers' targeting will not deter UAE from moving forward
Dubai Customs foils attempt to export over 70 million illicit cigarettes
UAE expresses support for Indonesia after deadly earthquake
ADNOC confirms attack on vessel in Strait of Hormuz
UAE commends Kuwait’s vigilance in foiling terrorist plot
Public invited to help shape UAE gender balance strategy
UAE strongly condemns Iranian attack on ADNOC vessels
Arab nations condemn Iranian attack on ADNOC tankers
Abu Dhabi shuts down cafe over food safety violations
Dubai Police warn of cyber threats on gaming platforms
UAE allocates $10 million for Colombia earthquake relief
Dubai Humanitarian launches air bridge to deliver vital aid to Gaza
UAE reaffirms solidarity with Colombia after earthquake
Dubai Fitness Challenge returns for another exciting edition
UAE President, King of Bahrain discuss stronger ties and regional stability
