Nearly half of parents in the Middle East admit to breaking road safety rules when they feel they’re not being watched.
That's according to a new survey by YouGov, which showed that 44 per cent of parents admitted to illegal on-road behaviours, with 43 per cent saying they were most likely to do so when they are in a hurry.
Forty per cent also admitted to making phone calls or checking social media while driving with children.
The ‘Eyes on You’ survey, which involved 1,869 parents across the UAE, Saudi Arabia, Kuwait and Lebanon, is part of a campaign run by INFINITI Middle East to shed light on parent’s on-road behaviours and the impact these have on their children.
"These survey results are a reminder to parents that their bad on-road behaviour does not go unnoticed and is, in fact, being witnessed and eventually mimicked by the most important audience imaginable their children," said Markus Leithe, Managing Director, Middle East, INFINITI.
The campaign is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for 100,000 population by 2021.


Dubai student card unlocks public transport savings, global discounts
UAE lifts visa restrictions on Ugandan nationals
Dr Gargash highlights UAE's 'constructive role' in Russia-Ukraine-US trilateral talks
Ras Al Khaimah Ruler leads UAE delegation at COP31
Dubai to reward residents with AED 2,500 for naming community parks
ADNOC L&S vessel sustains damage following attack
H.H. Sheikh Khaled, H.H. Sheikh Hamdan discuss key national priorities
Sheikh Abdullah attends third round of Russia-Ukraine-US trilateral talks
UAE completes critical design review of 'Sirb-1' satellite
UAE conditionally approves new use of Ultomiris for kidney disease patients
H.H. Sheikh Hamdan approves Dubai Metro extension to Al Maktoum Airport
UAE Year Of Award celebrates stronger families, community values
UAE President highlights nation's resilience during 'recent challenges'
H.H. Sheikh Khaled approves second package of Emirati Family Growth Programme
Sharjah approves housing support for 1,100 families
H.H. Sheikh Mohammed directs tents for 50,000 Gazans facing harsh weather
UAE postpones vehicle licensing limit for residents
New pedestrian bridge links Dubai Mall Metro Station and Coca-Cola Arena
High-achieving Union teams honoured at UAE Government Annual Meetings
