Emirates extends historic Real Madrid partnership to 2031

AFP

Dubai-based airline Emirates has extended its historic partnership with football giants Real Madrid until 2031.

The world's largest long-haul airline has been the official airline partner of Spanish side Real Madrid since 2011, becoming the club's shirt sponsor in 2013, and will continue this for both the men's and women's teams for at least another five years.

The renewal marks a major milestone not only as one of the highest profile sponsorships in football, but also the longest-running jersey sponsorship in La Liga history.

Beyond match kits, the agreement includes extensive Emirates brand visibility throughout Madrid's stadium the Santiago Bernabeu, the club's training facilities, their youth teams and the Emirates lounge - an exclusive in-stadium hospitality space.

The sponsorship also strengthens the airline’s presence in basketball, covering a newly signed multi-year agreement making Emirates the official main sponsor of Real Madrid's basketball club through 2031.

Emirates also sponsor the shirts of football heavyweights Arsenal, AC Milan, Benfica and Olympique Lyonnais, as well as being the title sponsor for the English Emirates FA Cup for nearly a decade.

The airline also supports the UAE Pro League, including the 14 clubs that compete for the national title.

Real Madrid President Florentino Perez - who has overseen five La Liga titles and six Champions League titles since Emirates' sponsorship - said: "Our partnership reflects the strong and unique relationship we have built over the years. We have stood side by side throughout one of the most successful periods in our club’s history, and we remain committed to continuing this journey together."

More from Sports News

  • Russell on pole in Barcelona GP with Hamilton second

    George Russell seized pole position for a race that could snap championship-leading teammate Kimi Antonelli's winning streak while Lewis Hamilton split the Mercedes pair in Barcelona-Catalunya Grand Prix qualifying on Saturday.

  • Gurbaz's fiery ton goes in vain as Gill guides India to victory

    Captain Shubman Gill's unbeaten 84 secured a seven-wicket win for India over Afghanistan, as the hosts chased down a target of 195 with 13 balls to spare in a rain-delayed one-day international (ODI) in Dharamshala that was shortened to a 25-over contest.

  • Vekic breezes past Boulter to reach Queen's final

    Croatia's Donna Vekic revived memories of her deep run at Wimbledon two years ago when she thrashed Britain's Katie Boulter to reach the Queen's Club Championships semi-finals on Saturday.

  • Raducanu reaches Queen's semi-final despite injury scare

    Cheered on by a partisan home crowd, Britain's Emma Raducanu battled past Uzbekistan's Kamilla Rakhimova to reach the Queen's Club Championships semi-final on Saturday and set up a clash later in the day against American teenage sensation Iva Jovic.

  • US thrash Paraguay 4-1 for dream World Cup start

    The United States dominated Paraguay 4-1 in their opening match of the World Cup on Friday in Los Angeles with a first-half brace by striker Folarin Balogun for a dream start to their home campaign in Group D.

News