Brand Dubai launches pop-up food event at One Central

A unique pop-up event, featuring diverse cuisines from some of Dubai’s most-loved homegrown food outlets has been launched at One Central, Dubai World Trade Centre.

Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO) has launched the initiative to highlight the success stories of businesses born and initiated in Dubai.

It showcases the unique concepts of eight innovative business from the ‘Proudly from Dubai’ network.

The month-long event is being held at the Outdoor Plaza next to DWTC One Central Building 5, from January 17 to February 25.

.@Brand_Dubai, the creative arm of the Government of Dubai Media Office, in partnership with One Central, Dubai World Trade Centre, launches a unique pop-up event featuring diverse cuisines from some of Dubai’s most-loved homegrown food outletshttps://t.co/IHl4Msu2F7 pic.twitter.com/eLiCGrNvhL

— Dubai Media Office (@DXBMediaOffice) January 25, 2021

"The event is part of our commitment to raise the visibility of local businesses and support their entrepreneurial journey and growth, especially amid the current environment. It is also in line with Dubai’s wider efforts to promote entrepreneurship and provide a nurturing ecosystem for businesses to grow," said Nehal Badri, Director of Brand Dubai.

The event shines the spotlight on the diverse cuisines and culinary creativity of eight Dubai-born outlets, including: 25’55’; Coppasta; Semisweet; Tres Marias Coffee Company; The Mattar Farm Kitchen; Simple; Lost Bread; and Karak Inc. Visitors can savour a range of delectable food and beverages at the venue set against the backdrop of Dubai’s iconic skyscrapers.

Nehal Badri, Director of @Brand_Dubai: The Proudly from Dubai initiative’s pop-up food event is part of Brand Dubai’s efforts to tell the story of Dubai’s vibrant entrepreneurial landscape by highlighting homegrown businesses that have achieved success with creative concepts pic.twitter.com/4pywoQKB8m

— Dubai Media Office (@DXBMediaOffice) January 25, 2021