The Dubai Summer Surprises (DSS) is gearing up for another exciting season.
The annual celebration is set to run for ten weeks from July 1 to September 4.
For its 25th anniversary edition, DSS will be upping the ante with a host of activities, live entertainment, gastronomy events and unmissable retail sales and offers.
In keeping with its name, surprises will be the talk of the summer with amazing prizes, must see pop-ups and special promotions.
Shopaholics can also look forward to the return of SHARE Millionaire and Daily Surprises, while the DSS 2022 Summer Restaurant Week is guaranteed to delight foodies and their families.
Little ones will have a number of chances to meet the iconic characters Modesh and Dana, who will celebrate the 25th anniversary of DSS with a pop-up creation of their world at Dubai World Trade Centre.
Modesh World, which will run from July 1 to August 28 will give kids a summer to remember with a multitude of entertaining and educational activities specially curated for families.
Modesh and Dana will also make special appearances at shows, events and malls across Dubai.
"The 25th edition of DSS reaffirms Dubai’s position as a year round destination for visitors and an exceptional place for families to live and work," said Ahmad Al Khaja, CEO of Dubai Festival and Retail Establishment.
"This year is no exception, with a programme designed to showcase the very best that Dubai has to offer across our malls and entertainment experiences, restaurants, hotels and more," he added.