Dubai Police handles 713,000 non-emergency calls in 2024

Dubai Police’s 901 Call Centre handled 713,000 non-emergency calls in 2024, achieving a 92 per cent response rate within just 20 seconds and maintaining over 92.9 per cent customer satisfaction.

For the third consecutive year, all email inquiries were answered within four hours, while overall satisfaction across the Dubai Police website and smart app exceeded 98 per cent in 2025.

Recognising Smart Service Excellence

His Excellency Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, commended the exceptional performance of the General Department of Administrative Affairs during an official inspection visit. The review highlighted the department’s smart transformation initiatives, innovative use of artificial intelligence, and dedication to institutional excellence.

Lieutenant General Al Marri was accompanied by Major General Dr Saleh Murad, Assistant Commander-in-Chief for Administration Affairs, Brigadier Mansour Al Gergawi, Director of the General Department of Administrative Affairs, and several senior officers. The visit formed part of the annual inspection programme covering all police departments and stations in Dubai.

During his tour, Lieutenant General Al Marri visited the Customer Happiness Operations Room and the 901 Call Centre, where he was briefed on the latest digital technologies that streamline customer interactions. He praised the team’s use of AI-driven service tracking and response tools, which ensure fast, proactive, and human-centred support for the public.

Innovation and Knowledge in Action

The Commander-in-Chief also toured the Research and Development Centre, where he reviewed several forward-thinking projects aimed at improving administrative readiness, enhancing sustainability, and simplifying workflows.

Awards and Performance Highlights

The General Department of Administrative Affairs reported major achievements over the past year, including winning three Dubai Quality Group Awards for Best Service (Customer Happiness), Best Innovation Team, and Best Digital Experience.

It also encouraged staff creativity, with 140 new proposals submitted by employees, and achieved a 97.7 per cent satisfaction rate for medical services provided to Dubai Police personnel locally and abroad.

Empowering National Talent

Lieutenant General Al Marri concluded his visit by thanking employees for their professionalism and innovation. He reaffirmed that developing young Emirati talent and integrating artificial intelligence into administrative systems are central to Dubai Police’s future strategy.

He emphasised that the General Department of Administrative Affairs remains vital in advancing Dubai Police’s mission to deliver excellence, enhance happiness, and lead in sustainable, innovative policing.