Dubai Shopping Festival begins today

One of the biggest events on the UAE’s retail calendar is back for its 25th edition.

The Dubai Shopping Festival (DSF) kicks off on Thursday with a 12-hour sale at select outlets.

We can look forward to discounts of up to 90 per cent across more than 3,500 retail outlets until February 1.

Alongside the usual wealth of raffles and cash prizes, there will be a series of pop-up markets across the city.

A packed schedule of promotions, events and entertainment activities has also been lined up.

The opening weekend will feature fireworks displays and performances by regional and international artists such as Liam Payne, Cheb Khaled and Hussain Al Jassmi.

Mohammed Feras Arayqat, Director of Retail Registration at the Dubai Festivals and Retail Establishment (DFRE), shared the details with ARN News.

Anyone looking to attend the free opening day concerts at Burj Park, Downtown Dubai will need to register online.

All registered visitors are advised to head to the venue early as entry will be on a first-come-first-serve basis.

Doors will open at 3:00 pm and close at 7:00 pm on Day 1 (Thursday) as well as Day 2 (Friday).

#Dubai Shopping Festival to kick off on December 26th and continue until February 1st, 2020. DSF will offer visitors and residents great shopping experiences and exciting events for the entire family#MyDSF
@DSFsocial pic.twitter.com/23VpVJEKbr

— Dubai Media Office (@DXBMediaOffice) December 25, 2019