Dubai unveils #ZayedAndRashid campaign to celebrate national occasions

Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched the #ZayedAndRashid campaign to celebrate key national occasions in the UAE.

This initiative, in partnership with 16 government, semi-government, and private sector entities, coincides with UAE Flag Day and the 53rd Eid Al Etihad (Union Day) celebrations.

It will highlight the vibrant array of festivities across the emirate, taking place from November 3 to December 2, showcasing historical achievements and cultural diversity while providing visitors with insights into the country's rich heritage.

The campaign honours the UAE's founding fathers, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, recognizing their pivotal roles in establishing the Union and reinforcing national identity.

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, said the inititiative also serves as a chance to introduce visitors to the visionary leaders who have shaped the UAE's history and legacy.

Under the directives of @AhmedMohammed, Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), announced the launch of the #ZayedAndRashid campaign to celebrate key national occasions in the UAE. The campaign, launched in partnership with 16 government,… pic.twitter.com/OtbCW8rM1Q

— Dubai Media Office (@DXBMediaOffice) October 23, 2024

Dubai announces #ZayedAndRashid campaign in celebration of UAE national occasions pic.twitter.com/1lHyHcBzn9

— Dubai Media Office (@DXBMediaOffice) October 23, 2024