'Edge of Life' campaign contributions exceed AED460 million in a week

Contributions to the 'Edge of Life' campaign to rescue five million children from hunger have exceeded AED460 million, one week after its launch.

The campaign was launched during holy month of Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with the aim of raising a minimum of AED1 billion to focus on protecting children from hunger.

It operates under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), organised in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF) and Action Against Hunger.

The overwhelming contributions to the campaign reflects the UAE community’s deeply held values of compassion and solidarity, and commitment to supporting the campaign’s goals of introducing sustainable solutions to ensure access to nutrition.

How to contribute

Individuals, government entities, private organisations, businessmen and philanthropists can donate through the campaign’s website, SMS, bank transfers, a dedicated call centre, DubaiNow app, YallaGive.com or the Dubai Community Contributions platform Jood.ae.

• Website: www.edgeoflife.ae
• Call Centre: Toll free number 8004999
• Bank Transfer: Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
• DubaiNow App
• SMS: One-time donations to the campaign can be made via SMS by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate AED10, to 1035 to donate AED50, to 1036 to donate AED100 and to 1038 to donate AED500.
• Contributions can also be made via YallaGive.com, under the "Donations" tab.
• Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in.