H.H. Sheikh Mohammed launches unified tourism identity for UAE

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has announced the launch of the 'World's Coolest Winter' tourism campaign.

In a tweet, Sheikh Mohammed announced that the country wants to build a unified tourism destination and a unified national economy to provide all Emirati youth with equal opportunities across all emirates.

Local tourism authorities gathered to discuss the recent development and to discuss the 'World's Coolest Winter' campaign, aimed at promoting domestic tourism.

في ربوع صحراء الإمارات ..أطلقت هوية سياحية موحدة للدولة ..واستراتيجية حكومية لتعزيز السياحة الداخلية بحضور هيئات السياحة المحلية.. وحملة وطنية تحت عنوان "أجمل شتاء في العالم " .. السياحة الداخلية تسهم ب٤١ مليار درهم في اقتصادنا .. ونسعى لمضاعفة هذه الأرقام pic.twitter.com/e4n9cOucGe

— HH Sheikh Mohammed (@HHShkMohd) December 12, 2020

Sheikh Mohammed revealed that the UAE’s tourism sector contributes AED41 billion to the country’s economy, and that leaders will strive to double these numbers.

He also said that working as a team in the tourism sector will strengthen the country’s global reputation as a unified yet diverse and wealthy destination.

.@HHShkMohd approves #UAE Strategy for Domestic Tourism, launching a federal tourism identity to boost UAE’s status as an ideal destination. pic.twitter.com/SX10ByRRY9

— Dubai Media Office (@DXBMediaOffice) December 12, 2020