H.H. Sheikh Mohammed unveils AED 1 billion 'Mothers' Endowment'

A AED 1 billion endowment fund, in honour of mothers, has been launched in the UAE, ahead of Ramadan.

Proceeds of the 'Mothers' Endowment' campaign will support the education of millions of individuals in underprivileged communities around the world.

The launch of the initiative was announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

The fund will represent an ongoing charity on behalf of all mothers in the UAE, and will allow individuals to make donations in their mothers’ names.

"The holy month of Ramadan approaches, and as has been our tradition of launching humanitarian campaigns, from the people of the UAE to the world every year, today we launch the Mothers’ Endowment; an education endowment fund valued at AED 1 billion, which acts as an ongoing charity in the name of all mothers in the UAE," Sheikh Mohammed said in a post on platform X.

"A mother is a synonym of heaven, and her satisfaction is the path to heaven. We call upon everyone – young and old, men and women - to be part of this endowment," he added.

الإخوة والأخوات . . يحل علينا شهر كريم . . وجرياً على عادتنا السنوية في إطلاق حملة رمضانية إنسانية من شعب الإمارات .. نطلق اليوم "وقف الأم" .. وقف تعليمي بقيمة مليار درهم صدقة جارية عن الأمهات في دولة الإمارات ..

الأم جنة .. والأم طريق للجنة .. وندعو الجميع بالمشاركة في هذا… pic.twitter.com/XgKLPP3m6F

— HH Sheikh Mohammed (@HHShkMohd) March 4, 2024

Proceeds of the Mothers’ Endowment will support the education of millions of individuals around the world, offering them the necessary tools and skills to lead independent, dignified lives.

The allocations will be carried out in partnership with humanitarian organisations. It targets those who seek education and vocational training in underprivileged communities, which helps promote their stability and welfare.

The campaign will run under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the region’s largest foundation in the field of humanitarian and development work.

Raising the bar for community initiatives, it builds on the success of previous Ramadan campaigns launched under the directives of Sheikh Mohammed over the past four years, starting with the '10 Million Meals' campaign in 2020 to help those affected by the COVID-19 pandemic.

It was followed by the '100 Million Meals' campaign in 2021 that extended its reach to 20 countries across Africa and Asia, and the '1 Billion Meals' campaign of 2022, which distributed meals in 50 countries around the world.

Most recently, the MBRGI launched the '1 Billion Meals Endowment' initiative in Ramadan 2023, which aims to establish the largest sustainable food aid endowment fund.