MrBeast partners with UAE for creator-led '1 Billion Acts of Kindness' campaign

YouTube star MrBeast is inviting content creators across the globe to share their acts of kindness and social impact on communities under the newly launched "1 Billion Acts of Kindness" campaign.

Created in partnership with 1 Billion Followers Summit, the campaign aims to unify individual acts into a global movement.

It's supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation.

Creators can submit videos showcasing their work, which can range from local volunteering to supporting global causes, from November 7 until December 1 through the official link with hashtags #1BKindness and #1BillionSummit.

Their contributions will be evaluated by an expert team on the basis of authenticity, storytelling, creativity and positive impact.

Top 10 creators will be revealed by MrBeast, who is also known as Jimmy Donaldson, at the fourth edition of the 1 Billion Followers Summit in January 2026 in Dubai.

They will work with MrBeast and his team to execute impactful acts of kindness with a worldwide reach, with their efforts documented over several videos for MrBeast's platform.

"We’ve shown that social impact content has the power to change the world - and we’re only just beginning. Through this partnership, we’ll accelerate our mission to empower children in need and inspire a kinder, more compassionate world," said Jeff Housenbold, CEO of Beast Industries.

Sunny Varkey, Founder of the Varkey Foundation, said he wishes "to celebrate stories of kindness and compassion, and showcase the many imaginative ways education can open doors, create hope, and expand opportunity" through the campaign.

Alia Al Hammadi, Vice Chairperson of UAE Government Media Office and CEO of the 1 Billion Followers Summit, expressed confidence that "social-impact content creators have the power to drive tangible positive change".