The 'Most Noble Number' charity auction, held in Dubai on Saturday, has raised a total of AED91.405 million in support of the 'Edge of Life' campaign, which aims to rescue five million children from hunger.
The campaign was launched in Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with the aim of raising a minimum AED 1 billion to be invested to fight childhood hunger worldwide.
It operates under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), organised in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF) and Action Against Hunger.
A total of AED 91.405 million was raised from bidding on special plates and mobile numbers, in addition to pledges of contributions worth $276.36 million (AED 1.014 billion) from international humanitarian and philanthropic organisations.
The auction, held at the Armani Dubai Hotel, Burj Khalifa, featured 29 special numbers that included 9 special RTA plate numbers, 10 premium e& numbers, and 10 premium du numbers.
Bids at the charity auction amounted to AED 81.5 million for RTA plate numbers, AED 1.905 million for e& numbers, and AED 8 million for du numbers.
Winning bids for RTA plate numbers were AED 37 million for plate number DD 6, AED 9 million for DD 16, AED 6.4 million for DD 25, AED 6.1 million for DD 30, AED 8.9 million for DD 99, AED 5.1 million for DD 100, AED 5.1 million for DD 999, AED 2 million for DD 7000 and AED 1.9 million for DD 22222.
Featured e& premium numbers at the auction raised a total of AED 1.905 million as follows: AED 500,000 for number (0500000012), AED 260,000 for number (0500000013), AED 240,000 for number (0500000023), AED 200,000 for number (0500000024), AED 160,000 for number (0500000036), AED 150,000 for number (0500000037), AED 150,000 for number (0500000063), AED 145,000 for number (0500000064), AED 55,000 for number (0500000161) and AED 45,000 for number (0500000181).
The campaign has also received AED 35.816 million in individual contributions, all of which were announced at the Suhoor event, which was organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
“The Most Noble Number charity auction highlighted the UAE community’s deeply rooted values of compassion and solidarity, and its members’ commitment to helping the world’s most vulnerable populations," stated Mohammad Al Gergawi, Secretary General of MBRGI.
Al Gergawi added that "the contributions pledged by leading international humanitarian and philanthropy organisations during the Suhoor event, held on the sidelines of the Most Noble Number auction, reveal a profound understanding of the challenges faced globally in fighting childhood hunger, and a deep appreciation for the UAE and MBRGI’s efforts to rescue children from the risk of hunger and the serious consequences of food shortages."
How to contribute
Individuals, government entities, private organisations, businessmen, and philanthropists can donate through the campaign’s website, SMS, bank transfers, a dedicated call centre, DubaiNow app, YallaGive.com, or the Dubai Community Contributions platform Jood.ae.
- Website: www.edgeoflife.ae
- Call Centre: Toll free number 8004999
- Bank Transfer: Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
- DubaiNow App
- SMS: One-time donations to the campaign can be made via SMS by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate AED10, to 1035 to donate AED50, to 1036 to donate AED100 and to 1038 to donate AED500.
- Contributions can also be made via YallaGive.com, under the "Donations" tab.
- Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in.
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