SCTDA gears up for big announcement at GITEX 2022

Sharjah Commerce and Tourism Development Authority (SCTDA) will showcase new projects and emerging prospects in Artificial Intelligence and Metaverse at the 42nd GITEX Technology Week.

The authority will be part of the Sharjah Government Pavilion at the event held From October 10 to 14 at the Dubai World Trade Centre.

Artificial Intelligence and Metaverse are shaping the emirate's future of tourism and commercial sectors.

During the 5-day event, which brings together experts and specialists from 144 countries, SCDTA will highlight the innovative use of technologies and their impact on hospitality, tourism and commerce, exchange expertise and future visions to bolster Sharjah's status on the global map.

Commenting on the participation, Khalid Jasim Al Midfa, Chairman of SCTDA, said that the emirate is keen on building a comprehensive tourism ecosystem utilising advanced technologies to develop the sector and ensure its sustainability.

He also emphasised that investments in modern technologies to drive innovation in tourism will be key to boosting the sector's future contributions to overall national economic growth.

"Implementation of modern technologies has become indispensable to all economic sectors. In tourism, technology is no longer implemented solely for flight and hotel bookings; the sector is now employing the latest in AI and other futuristic technologies to design more experiential, interactive and engaging experiences for travellers. In Sharjah, for instance, we employ VR for trip planning and to market our destinations," he further noted.