Abu Dhabi Health Services Company, the UAE’s largest public healthcare network, is hosting the annual National Breastfeeding Week, and offering pandemic advice.
The campaign is being held at the Corniche Hospital, Abu Dhabi, Madina Zayed Hospital, and Al Dhafra Hospital.
It aims to promote the importance of breastfeeding for the healthcare of mothers and babies.
The drive is also continuing to counter misinformation regarding the transmission of the COVID-19 virus.
Research conducted earlier this year by the Corniche Hospital studied 73 infants born to women who had tested positive for the coronavirus during their pregnancies.
Over a period of 76 days, practitioners evaluated the rate of transmission of the virus from mother to infant during their hospital stay and period of breastfeeding.
Most babies born to COVID-19 positive mothers tested negative for the virus, and the few that tested positive did not develop any symptoms or adverse effects from the virus.
SEHA has implemented guidelines for mothers who have tested positive for COVID-19.
These include wearing a mask during feeding, washing hands with soap and water before and after touching the baby, wiping and disinfecting surfaces regularly with disinfecting solution and keeping the baby cot separated by two-metre distance from the mother’s bed.
Studies by the World Health Organisation into the benefits of breastfeeding for mothers have shown that for every year a woman breastfed, her chances of contracting breast cancer decreased by 4.3 per cent.
The risk of contracting ovarian cancer also dropped by a third for women who breastfed, in addition to a decreased risk of developing type 2 diabetes.
Postpartum breastfeeding is also considered to be an excellent way of helping a mother return to her pre-baby body, as it acts as a healthy and natural method of weight loss.

Abu Dhabi authorities respond to fire from drone strike in Al Dhafra
Dubai's Al Khaleej Tunnel Project targets huge cut to travel time by 2030
Sharjah launches Oman logistics corridor through land border crossings
Putin thanks UAE President for Russia-Ukraine mediation efforts
Dubai Police warns of videos promoting excessive energy drink consumption
UAE President, Australian Deputy PM discuss defence, regional security
UAE, IMO discuss Strait of Hormuz shipping security
UAE says OPEC, OPEC+ exit was sovereign strategic decision
UAE, Maldives FMs discuss bilateral ties
UAE reaffirms it took defensive actions to protect sovereignty, civilians
Gulf educators gather in Dubai to share teaching and innovation ideas
UAE refutes Iranian allegations at BRICS meeting
Dubai to launch drone delivery services at parks, beaches
UAE, India ink defence, energy partnerships as Sheikh Mohamed meets Modi
UAE issues advisory over Danalac infant formula
H.H. Sheikh Mohammed opens DEWA's 'largest, smartest net-zero energy' HQ
UAE to restore Umayyad Mosque in Syria's Damascus
WATCH: Dubai driver caught for reckless stunts on high-speed highway
UAE brokers new round of Russia-Ukraine prisoner exchange
H.H. Sheikh Khaled briefed on West-East oil pipeline project
