Dubai Airport Freezone set to enter the metaverse

Dubai Airport Freezone (DAFZ) is set to enter the metaverse, offering an innovative experience for customers.

The entity, which is part of Dubai Integrated Economic Zones Authority (DIEZ) said it will officially announce the launch of METADAFZ at GITEX 2022, which will run from October 10-14 at the Dubai World Trade Centre.

METADAFZ will enable clients from across the globe to conduct meetings via a virtual platform, offering a unique and semi-realistic experience regardless of the physical location.

The innovative initiative offers an alternative to the traditional way of conducting business activities, and empowers company representatives to discuss future work prospects, as well as how to launch businesses and projects in Dubai.

"This initiative, which bridges the gap between the physical and virtual world, will contribute to the digitization of businesses in the free zone and support global businesses to establish themselves in the Emirate, via a smooth experience," said Amna Lootah, Director General of DAFZ.

.@dafz_official is set to announce the launch of METADAFZ, which aims to provide the free zone’s clients with a smooth digital experience in the metaverse. DAFZ will make the official announcement at @GITEX_GLOBAL.https://t.co/TFKwuExNnX pic.twitter.com/jALhWdkL8r

— Dubai Media Office (@DXBMediaOffice) October 7, 2022