Adidas sold its last pair of Yeezy sneakers at the end of 2024, the sportswear brand said on Wednesday, ending the process of liquidating stock of the lucrative shoe partnership with rapper Kanye West after splitting from him in October 2022.
"There is not one Yeezy shoe left, it has all been sold and that episode is behind us," Chief Financial Officer Harm Ohlmeyer told a press conference on Wednesday after Adidas reported results.
The company has felt the loss of Yeezy particularly in the United States, where the shoes were popular. In its results on Wednesday Adidas said North America sales fell 2 per cent in 2024, "solely due to significantly lower Yeezy sales".
The company started selling off its remaining stock of Yeezy shoes in May 2023, pledging to donate part of the proceeds to organisations combating antisemitism, including the Anti-Defamation League.
Adidas reported it sold $696 million (AED 2.5 billion) worth of Yeezy sneakers last year, making a profit of around 200 million euros (AED 785 million).
Reddit sues Australia over social media ban
Eurovision winner Nemo to send trophy back in protest over Israel's participation
World-famous cellist Hauser to perform in Abu Dhabi
BRIDGE Summit: Bassem Yousef says satire isn't meant to fix the world
Jared Harris tells content creators to prioritise storytelling over tech at BRIDGE
