Yaccarino reveals plans for 'Twitter 2.0' with focus on real-time information

File image

Twitter CEO Linda Yaccarino has revealed her plans for a transformative phase dubbed "Twitter 2.0" since taking the reins from Elon Musk a week ago.

She aims to position the company as the world's foremost provider of accurate real-time information, addressing the criticisms it has faced regarding its handling of disinformation.

Since Musk's acquisition of Twitter last year, the platform has encountered backlash over its approach to combatting false information. Within the past month, Twitter lost its head of trust and safety and withdrew from the EU's disinformation code.

In a series of tweets and an email to employees, Yaccarino echoed Musk's ambition to shape Twitter into a "global town square" that propels society forward through unfiltered information exchange and open dialogue on vital topics.

Calling it 'Twitter 2.0,' Yaccarino said, "have you ever been talking with someone particularly insightful and thought, you should have the freedom to speak your mind. We all should. Enter Twitter 2.0."

Musk, a self-described "free speech absolutist," has criticised Twitter's content moderation policies, advocating for it to be an authentic platform for free expression. However, his actions to reinstate right-wing accounts aligned with his own views and relax moderation standards have resulted in advertisers distancing themselves. Reportedly, revenue dropped by 40 per cent in December compared to the previous year.

Musk purchased Twitter for $44 billion last year and faced pressure to appoint a successor to lead the company while he focuses on his other ventures, including electric car manufacturer Tesla and space exploration firm SpaceX.

On May 12, he announced that Yaccarino would assume the role of Twitter CEO in six weeks. However, she commenced the position earlier than expected, shortly after the resignation of the head of trust and safety.

More from Business News

  • ADNOC reports 18% Q1 growth

    ADNOC Distribution released strong Q1 2024 financial results, showing an 18 per cent year-on-year increase in EBITDA to $248 million.

  • Dubai Duty Free boss to retire after 41 years

    After 55 years in the travel retail industry and 41 at the helm of Dubai Duty Free (DDF), Colm McLoughlin, Executive Vice Chairman & CEO has announced that he is stepping down from his role on May 31, 2024.

  • Sharjah airport welcomes over 4 million passengers

    More than 4.2 million passengers travelled through Sharjah Airport in the first quarter of 2024, marking a 10 per cent year-on-year increase.

  • DXB on track to surpass 90 million passengers in 2024

    His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority (DCAA), Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, says he expects passenger traffic at Dubai International Airport to exceed 90 million by the end of this year.

  • Apple unveils AI-focused chip in upgraded iPad Pro

    Apple on Tuesday introduced a new chip called the M4 that it said would outclass personal computers designed for artificial intelligence - but put the new chip in an iPad Pro model rather than a laptop.

News