Around 23 fire trucks have joined the operation to douse a massive blaze that broke out at the SkyCity convention centre in Auckland.
Footage shared on social media showed black smoke billowing over the central business district, with health officials urging residents to take precautions against smoke inhalation.
There were no reports of injuries and the owner of the site said everyone had been evacuated.
The nearby Sky Tower, New Zealand's tallest building, has been closed until further notice.
There was no immediate official word on the cause of the fire or how many people had been at the centre when the fire broke out.

Zohran Mamdani wins NYC mayoral race, capping meteoric rise
Typhoon Kalmaegi kills at least 58 in the Philippines, heads toward Vietnam
At least four dead after UPS plane crashes in Kentucky, erupts into ball of fire
Former US VP Dick Cheney dies at 84
Dozens killed, army helicopter downed as Typhoon Kalmaegi hits Philippines
