F1 legend Mika Häkkinen turns brand ambassador for Only Legends Drive UAE

Two-time Formula One World Champion Mika Häkkinen will step in as the brand ambassador of the ultra-luxury four-day supercar rally - Only Legends Drive UAE, that kicks off on March 19.

Häkkinen will also participate in the invitation-only rally, that spans across all Emirates of the UAE, the organisers announced. 

"Being an ambassador for Only Legends Drive UAE is about more than driving," said Häkkinen, adding, "It is about leadership, responsibility, and using our collective platform to create a positive and lasting impact. The focus on purpose, sustainability, and social contribution is what makes this event truly special."

Sanctioned by the Emirates Motorsports Organisation (EMSO), Only Legends Drive UAE will bring together a curated line-up of motorsport legends, hypercar owners, and global leaders for a four-day journey that blends driving excellence with purpose, responsibility and legacy.

The rally will feature 100 invitation-only entries, each represented by a bespoke collector ticket, and will culminate in a desert finale and gala celebration at Qasr Al Sarab.

"Mika Häkkinen embodies the principles of excellence, integrity, and legacy that Only Legends Drive UAE stands for," said Ihsan Al-Sabbagh, Founder of Only Legends Drive UAE. "His role as both Ambassador and driver underscores the seriousness of our purpose and the global stature of this initiative."

The event is officially aligned with Make-A-Wish UAE, supporting meaningful social impact initiatives, while also implementing a comprehensive environmental programme to responsibly offset the rally’s carbon footprint.

As part of this commitment, Only Legends Drive UAE will deliver a tree-planting initiative across all seven Emirates, contributing to environmental regeneration and aligning with the UAE’s broader sustainability and climate objectives.