ENOC announce AED5 million donation to 'Edge of Life' campaign

The Emirates National Oil Company (ENOC) has announced a contribution of AED5 million to the Edge of Life campaign.

The Edge of Life campaign was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, during Ramadan.

It aims raise at least AED1 billion to save 5 million children from hunger across disadvantaged communities.

It operates under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), organised in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF) and Action Against Hunger.

It comes after a total of AED 91.405 million was raised from bidding on special plates and mobile numbers at Sunday's 'Most Noble Number' charity auction, in addition to pledges of contributions worth $276.36 million (AED 1.014 billion) from international humanitarian and philanthropic organisations. 

How to contribute

Individuals, government entities, private organisations, businessmen, and philanthropists can donate through the campaign’s website, SMS, bank transfers, a dedicated call centre, DubaiNow app, YallaGive.com, or the Dubai Community Contributions platform Jood.ae.

• Website: www.edgeoflife.ae
• Call Centre: Toll free number 8004999
• Bank Transfer: Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
• DubaiNow App
• SMS: One-time donations to the campaign can be made via SMS by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate AED10, to 1035 to donate AED50, to 1036 to donate AED100 and to 1038 to donate AED500.
• Contributions can also be made via YallaGive.com, under the "Donations" tab.
• Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in.