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UAE ranked among world’s strongest ‘nation brand’

Monday, 12 October 2015 13:46

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The UAE is the third strongest “country brand” in the world, according to the annual rankings compiled by the consultancy Brand Finance. Its latest report says "Brand UAE" is now worth over $400 billion (AED1.46 trillion), and is ranked only behind Singapore and Switzerland. The study takes into account factors such as quality of life, ease of doing business and security. The UAE’s position has improved five spots from last year, while its GCC counterpart Qatar has also made it to the list this year at number 9. Andrew Campbell, Managing Director of Brand Finance Middle East, shares what aspects have helped the UAE jump up the rankings.

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THE TOP TEN 1. Singapore 2. Switzerland 3. United Arab Emirates 4. Finland 5. New Zealand 6. Hong Kong SAR 7. Netherlands 8. Luxembourg 9. Qatar 10. Norway

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The Mohammed Bin Rashid Humanitarian Ship has completed loading over 10 million meals at Khalifa Port in Abu Dhabi.
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Dubai has declared remote working for all government entities on Friday, December 19, due to the unstable weather forecast across the country, with the private sector urged to do the same.