Abu Dhabi breaks world record with new advertising campaign

Friday, 24 January 2020 09:22

Abu Dhabi broke a Guinness World Records title for 'Largest Augmented Reality Screen'.

The capital's Department of Culture received the award after using an augmented-reality advertising campaign to promote Abu Dhabi as a leading holiday destination.

The latest marketing campaign used a 40-foot digital billboard, known as Piccadilly Lights, in the heart of London to showcase some of the emirate's iconic landmarks.

On-site cameras also allowed passers-by to appear on the screen, giving them a role to play in the interactive marketing experience.

More from Local News

UAE President receives Lebanese counterpart

President His Highness Sheikh Mohamed bin Zayed Al Nahyan received Lebanese President Joseph Aoun in Abu Dhabi on Wednesday, in his first official visit to the country since taking office.
UAE authorities conduct air ambulance mission in Oman

Emirati authorities carried out an air ambulance mission for an injured person who "suffered a sudden health problem" in Oman, it was announced on Wednesday.
UAE President holds talks with Ecuadorian leader

UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and the President of the Republic of Ecuador, Daniel Noboa, met on Wednesday to discuss strengthening cooperation in economy, trade, renewable energy, sustainability, investment, tourism, and agriculture.
UAE stops attempt to smuggle weapons to Sudanese Armed Forces

The UAE security services have foiled an attempt to smuggle weapons and military equipment to the Sudanese Armed Forces through an airport in the country.
UAE issues heat alert as temperatures set to hit 46°C

Residents have been urged to avoid direct exposure to sun as temperatures are set to hit highs of 46 degree Celsius over the next six days.
UAE human rights institution receives UN delegation

A delegation from the Office of the United Nations High Commissioner for Human Rights (OHCHR) was briefed on the latest initiatives of the National Human Rights Institution (NHRI) during an official visit to its headquarters in Abu Dhabi.
UAE fuel prices announced for May

Motorists in the UAE will be paying slightly more for petrol in May, the UAE Fuel Price Committee confirmed on Wednesday.
UAE President meets Dubai's Crown Prince and First Deputy Ruler

President His Highness Sheikh Mohamed bin Zayed Al Nahyan focused on "citizens' wellbeing" during talks with His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence.
Sheikh Abdullah calls for dialogue in separate talks with India, Pakistan ministers

Sheikh Abdullah bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Foreign Affairs, has stressed that dialogue remains the most effective path to achieving peace during separate calls with his counterparts in India and Pakistan.
UAE offers relief to businesses with corporate tax penalty waiver

A new initiative by the Ministry of Finance (MoF) and the Federal Tax Authority (FTA) waives administrative penalties for corporate taxpayers and some exempt entities who missed their tax registration deadline.
UAE foundation pledges $125M to improve maternal, newborn survival in Africa

The Mohamed bin Zayed Foundation for Humanity has announced the launch of an initiative to improve maternal and newborn survival in Africa with a grant of $125 million (around AED 459 million).
UAE President congratulates Canada's Mark Carney on election victory

President His Highness Sheikh Mohamed bin Zayed Al Nahyan has congratulated Mark Carney on Liberal Party securing a fourth term in the Canadian federal elections.
Dubai-Lisbon flights face disruptions due to Portugal power outage

Flights between Dubai and Lisbon have faced disruptions a day after a massive power outage hit large parts of Spain and Portugal impacting services at airports.
UAE welcomes UN report dismissing Sudanese Armed Forces' allegations

The UAE has reiterated its firm rejection of allegations made by the Sudanese Armed Forces (SAF) after the UN Security Council's report cleared it of any wrongdoing.
UAE Food Bank Ramadan meals initiative preserves 97,000 trees

The UAE Food Bank has announced that its Ramadan 2025 campaign, 'United in Giving', preserved the equivalent of 97,000 trees by diverting surplus food from landfills.
UAE President, Australian Governor-General discuss enhancing ties

UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan held talks with Australian Governor-General Sam Mostyn AC in Abu Dhabi.
ERC meat distribution campaign begins, aims to benefit 6.2M people

The Emirates Red Crescent (ERC) has launched its annual meat distribution campaign for this year under the slogan "Your Giving Makes Their Eid", aiming to benefit 6.2 million people within the UAE and abroad, with an initial estimated budget exceeding AED 15 million.
Sheikh Mohammed issues new law on allocating land plots to public entities

In his capacity as the Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, issued a new law on allocating government land plots to public entities in Dubai.
New intercity bus between Dubai and Sharjah from May 2

A new intercity bus between Dubai and Sharjah is set to begin operating on May 2, while some changes to existing routes will also begin, the Roads and Transport Authority announced on Monday.
UAE pavilion marks milestone with 250,000th visitor at Expo 2025 Osaka

The UAE pavilion at Expo 2025 Osaka welcomed its 250,000th visitor on Sunday, just over two weeks after officially opening its doors.

News

UAE President receives Lebanese counterpart
President His Highness Sheikh Mohamed bin Zayed Al Nahyan received Lebanese President Joseph Aoun in Abu Dhabi on Wednesday, in his first official visit to the country since taking office.
UAE authorities conduct air ambulance mission in Oman
Emirati authorities carried out an air ambulance mission for an injured person who "suffered a sudden health problem" in Oman, it was announced on Wednesday.
UAE President holds talks with Ecuadorian leader
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and the President of the Republic of Ecuador, Daniel Noboa, met on Wednesday to discuss strengthening cooperation in economy, trade, renewable energy, sustainability, investment, tourism, and agriculture.

Abu Dhabi breaks world record with new advertising campaign

More from Local News

News

Our Shows

Quick Links

Listen on the Go

Abu Dhabi breaks world record with new advertising campaign

Share

More from Local News

News

Our Shows

Quick Links

Listen on the Go